2. Determine by how much sales can drop for the company to maintain the total contribution it...

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2. Determine by how much sales can drop for the company to maintain the total contribution it had when the contribution margin was 40 percent.

(AACSB: Communication; Analytic Reasoning)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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