2, Marketing by the Numbers, paying attention to endnote 6 on the price change explanation in which...
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2, Marketing by the Numbers, paying attention to endnote 6 on the price change explanation in which the analysis is done by setting price equal to $1.00.
(AACSB: Communications, Analytic Reasoning)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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