1. How many bikes must Peloton sell to break even on this international expansion if total fixed costs are

£30 million per year, variable costs are £1,995 per bike (Peloton sells them at cost), and monthly service variable costs are £5? Assume that a consumer purchasing a bike at the price of £1,995 will also subscribe to 12 months of the streaming service at £39.50 per month. Refer to Break-even and Margin Analysis in Appendix 2: Marketing by the Numbers to learn how to perform this analysis. (AACSB: Analytic Reasoning)