OBJECTIVE 3 Explain how companies adapt their marketing strategies and mixes for international markets. Deciding on the

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OBJECTIVE 3 Explain how companies adapt their marketing strategies and mixes for international markets.

Deciding on the Global Marketing Program ( 587 – 595 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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