OBJECTIVE 3 Explain how companies adapt their marketing strategies and mixes for international markets. Deciding on the
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OBJECTIVE 3 Explain how companies adapt their marketing strategies and mixes for international markets.
Deciding on the Global Marketing Program ( 587 – 595 )
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Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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