1. In a small group, search the Internet to locate a controversial or failed social media campaign....

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1. In a small group, search the Internet to locate a controversial or failed social media campaign.

Present an analysis of the failed campaign. Make a recommendation on how to address the controversy.

(AACSB: Information Technology; Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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