1. In a small group, search the Internet to locate a controversial or failed social media campaign....
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1. In a small group, search the Internet to locate a controversial or failed social media campaign.
Present an analysis of the failed campaign. Make a recommendation on how to address the controversy.
(AACSB: Information Technology; Written and Oral Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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