2. In a small group, design a viral marketing campaign targeting teens for a brand of soft...
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2. In a small group, design a viral marketing campaign targeting teens for a brand of soft drink. Discuss the challenges marketers might encounter when implementing this viral campaign. (AACSB:
Communication; Use of IT; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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