2. In a small group, design a viral marketing campaign targeting teens for a brand of soft...

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2. In a small group, design a viral marketing campaign targeting teens for a brand of soft drink. Discuss the challenges marketers might encounter when implementing this viral campaign. (AACSB:

Communication; Use of IT; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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