1. Products can be classified according to their degree of immediate consumer satisfaction and long-run consumer benefit...

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1. Products can be classified according to their degree of immediate consumer satisfaction and long-run consumer benefit as deficient, pleasing, salutary, or desirable. Identify two products for each of the four categories and explain why they belong in that category. (AACSB: Written and Oral Communication;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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