2. Imagine that you are leading Toshibas environmental sustainability efforts. How would you gauge the effectiveness of

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2. Imagine that you are leading Toshiba’s environmental sustainability efforts. How would you gauge the effectiveness of these programs? How would you communicate your efforts to loyal consumers of your brand? (AACSB: Written and Oral Communication;
Information Technology; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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