3. Greenwashing is the practice of promoting a product by misleading consumers that it has environmentally beneficial

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3. “Greenwashing” is the practice of promoting a product by misleading consumers that it has environmentally beneficial aspects. Products might be labeled as

“natural,” “green,” “environmentally friendly,” or biodegradable” but have few or no environmental benefits. Go to www.truthinadvertising.org/sixcompanies-

accused-greenwashing/ and choose one of the ten examples of companies that are not as environmentally friendly as they appear. In your opinion, is the company’s product or business practice sustainable, or is the company engaging in greenwashing? Explain your answer. (AACSB: Written and Oral Communication; Information Technology;

Ethical Reasoning)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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