1. Critics claim that Internet tracking infringes on consumer privacy rights. Should marketers have access to consumer...

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1. Critics claim that Internet tracking infringes on consumer privacy rights. Should marketers have access to consumer data? Discuss the advantages and disadvantages of Internet tracking for marketers and consumers. (AACSB: Communication; Ethical Reasoning)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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