2. Discuss how firms use online customer data. Is it right to track a computer users online...
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2. Discuss how firms use online customer data. Is it right to track a computer user’s online search behavior?
(AACSB: Communication; Ethical Reasoning)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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