1. Learn more about ethical initiatives by searching ethical marketing and sustainable offerings on Google. If firms...
Question:
1. Learn more about ethical initiatives by searching
“ethical marketing and sustainable offerings” on Google. If firms have sustainable offerings, how do marketers communicate this to their target market
(AACSB: Communication; Use of IT; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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