2. The fact that offerings are sustainable can be made up to deceive consumers. Is there a...

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2. The fact that offerings are sustainable can be made up to deceive consumers. Is there a way to identify the real sustainable offerings for consumers? How can local laws ensure that a firm is engaging in sustainable practices, based on its business ethics?

Explain. (AACSB: Communication; Ethical Reasoning;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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