1. Real-time marketing is a shift for traditional marketers, who can now digitally link brands to important...
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1. Real-time marketing is a shift for traditional marketers, who can now digitally link brands to important moments in customers’ lives. Explain how real-time marketing was used in the Ice Bucket Challenge. Why was this campaign successful?
(AACSB: Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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