2. Visit the Colgate Web site of your country (e.g., www.colgate.com/en-sg if you are based in Singapore). Scroll to the bottom of the page and notice how Colgate is connecting with customers on social media platforms. Compare it to that found on the Web site in the United States www.

colgatepalmolive.com/en-us/about). Click on one or more of the platforms to view ways in which Colgate is building and maintaining customer linkages while illustrating value and providing information behind the brand. Evaluate Colgate’s effectiveness in creating customer engagement throughout its Web and social media sites in your country. (AACSB: Communication; Use of IT;

Reflective Thinking)