1. Should the White Banana Beach Club sponsor Instagram influencers who have fewer than 500,000 followers to...

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1. Should the White Banana Beach Club sponsor Instagram influencers who have fewer than 500,000 followers to help position its offering? Should it sponsor Instagram influencers who have more than 500,000 followers? In each case, explain why or why not. (AACSB: Written and Oral Communication;

Information Technology; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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