3. Assume you are the marketing manager for Tiger beer. In the past, Tiger employed a mass-marketing
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3. Assume you are the marketing manager for Tiger beer. In the past, Tiger employed a mass-marketing strategy. Do you think Tiger would be better off with a more differentiated strategy? Why or why not? If you think it would, identify possible segments that Tiger may enter. What types of beer should it market to each of these segments? (AACSB: Analytical Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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