2. This chapter discusses five requirements for effective segmentation. Suppose you are the product manager of Pringles potato chips. You are listening to a presentation on a new chip flavor (durian—a fruit found in Malaysia, Thailand, and Singapore) and it is your turn to ask questions. What five questions would you ask the person presenting this product idea? Each question should be directed at one of the five segmentation requirements. (AACSB: Analytical Thinking)