=+1 Start with some secondary research. Check the latest relevant market reports (e.g. Mintel and Keynote), specialist

Question:

=+1 Start with some secondary research.

Check the latest relevant market reports

(e.g. Mintel and Keynote), specialist travel sites and the travel sections of newspa-

pers. What trends might be relevant?

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Related Book For  book-img-for-question

Marketing An Introduction

ISBN: 9781446296424

3rd Edition

Authors: Rosalind Masterson, David Pickton

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