1. Was Scoot right to take a humorous approach toward Spirit instead of legal action? Why? What...

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1. Was Scoot right to take a humorous approach toward Spirit instead of legal action? Why?

What are the advantages of the tongue-

incheek approach?

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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