3. Design a consumer promotion to increase brand awareness through social media channels (e.g., Facebook, YouTube). (AACSB:

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3. Design a consumer promotion to increase brand awareness through social media channels (e.g., Facebook, YouTube). (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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