1. What advice would you give to a family-run Chinese business like Li & Fung? Should it...

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1. What advice would you give to a family-run Chinese business like Li & Fung? Should it collaborate with younger and more nimble players?

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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