2. If a retailer wants a 20 percent margin based on the selling price, at what price...

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2. If a retailer wants a 20 percent margin based on the selling price, at what price will the retailer sell the product to consumers? (AACSB: Communication;

Analytical Reasoning)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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