13-6. What are examples of (1) consumer-driven and (2) seller- or retailer-driven pricing actions made possible through

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13-6. What are examples of (1) consumer-driven and (2) seller- or retailer-driven

pricing actions made possible through price transparency on the Internet?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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