1-8. What is the difference between ultimate consumers and organizational buyers? ...

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1-8. What is the difference between ultimate consumers and organizational buyers?

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Marketing The Core

ISBN: 9781260483512

8th Edition

Authors: Roger Kerin

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Question Posted: Jul 22, 2024 03:04 AM

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1-7. What are the two key characteristics of the marketing concept?
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1-8. What is the difference between ultimate consumers and organizational buyers? ...

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Marketing The Core

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