2. A company that delivers subscription boxes of Chinese spices to customers all over Taiwan is considering
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2. A company that delivers subscription boxes of Chinese spices to customers all over Taiwan is considering different geographical pricing strategies.
If the company wants to penetrate the market and hold its market share in a competitive market, which geographical pricing policy should it use?
Why is your chosen strategy better than the other geographical pricing policies? (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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