3. Jiayus firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery
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3. Jiayu’s firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger to consumers at the bottom of the pyramid in India.
What factors should Jiayu consider as she makes a recommendation to her manager? (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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