2. How do you explain how Ping An can move from traditional face-to-face selling of insurance to...

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2. How do you explain how Ping An can move from traditional face-to-face selling of insurance to getting people to buy insurance because of its Good Doctor app?

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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