3. How important is data analytics to other industries? Give examples of how it can be used...

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3. How important is data analytics to other industries? Give examples of how it can be used to enhance marketing in

(a) restaurants,

(b) telecommunications, and

(c) movies.

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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