2. How many additional drivers must Rock Bottom sell at the lower margin to break even on...

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2. How many additional drivers must Rock Bottom sell at the lower margin to break even on the increase in advertising promotion? Assume the $10,000 spent on banner ads is the only fixed cost associated with this promotion. Refer to Financial Analysis of Marketing Tactics: Increase Advertising Expenditure in Appendix 2: Marketing by the Numbers to learn how to perform this analysis. (AACSB: Analytic Reasoning

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