OBJECTIVE 2 Identify the three major pricing strategies, and discuss the importance of understanding customer-value perceptions, company
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OBJECTIVE 2 Identify the three major pricing strategies, and discuss the importance of understanding customer-value perceptions, company costs, and competitor strategies when setting prices.
Major Pricing Strategies (298–306)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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