2. How would you categorize Impossible Food according to the Boston Consulting Group Matrix? (AACSB: Communication)

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2. How would you categorize Impossible Food according to the Boston Consulting Group Matrix?

(AACSB: Communication)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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