2. In small groups, research Japanese eyewear retail chain OWNDAYS. Where is this brand in terms of...
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2. In small groups, research Japanese eyewear retail chain OWNDAYS. Where is this brand in terms of product life cycle? Examine the company Web site and assess what the company does well. What challenges will it face? (AACSB: Written and Oral Communication;
Information Technology; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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