2. Is it ethical for marketers to gather massive amounts of data about everything a consumer does...
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2. Is it ethical for marketers to gather massive amounts of data about everything a consumer does and to sell advertising using the information? What types of protections do you value as a consumer? (AACSB:
Communication; Ethical Reasoning)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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