4. Identify the stages of the adoption process and describe what might happen at each stage when...
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4. Identify the stages of the adoption process and describe what might happen at each stage when a consumer considers purchasing a new smartphone.
(AACSB: Written and Oral Communication;
Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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