5. What product characteristics influence an innovations rate of adoption? Discuss the characteristics of e-books in relation
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5. What product characteristics influence an innovation’s rate of adoption? Discuss the characteristics of e-books in relation to the rate of adoption. (AACSB:
Written and Oral Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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