5. What product characteristics influence an innovations rate of adoption? Discuss the characteristics of e-books in relation

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5. What product characteristics influence an innovation’s rate of adoption? Discuss the characteristics of e-books in relation to the rate of adoption. (AACSB:

Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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