2. MERIDA ran the promotion and sold 15 bikes during the promotional period. Assuming the $500 spent

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2. MERIDA ran the promotion and sold 15 bikes during the promotional period. Assuming the $500 spent on advertising is the only marketing cost associated with this promotion, calculate the net marketing contribution of the promotion. Was the promotion successful? Refer to Net Marketing Contribution in Appendix 2: Marketing by the Numbers to learn how to do this analysis. (AACSB: Analytic Reasoning;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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