1. If MERIDA’s markup percentage on selling prices is 35 percent, what margin will the retailer realize for each bike purchased during the offer? How many additional bikes would MERIDA need to sell to break even on this offer? Refer to Break-Even and Margin Analysis in Appendix 2: Marketing by the Numbers to learn how to perform this analysis. (AACSB: Written and Oral Communication; Analytic Reasoning;

Reflective Thinking)