2. Visit any Web site that reviews robot vacuums. How do the reviews of iRobot vacuums compare...

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2. Visit any Web site that reviews robot vacuums.

How do the reviews of iRobot vacuums compare to competitive robot vacuums? Does the information from the review match the value proposition that is communicated using the user-generated content?

What are the implications of your observations for consumer evaluations of the iRobot robot vacuums?

(AACSB: Written and Oral Communication;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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