2. What is cost-based pricing? How do companies use fixed and variable costs in cost-based pricing models?
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2. What is cost-based pricing? How do companies use fixed and variable costs in cost-based pricing models? (AACSB: Written and Oral Communication)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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