2. What questions should marketing managers ask after they identify the firms main competitors? (AACSB: Written and
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2. What questions should marketing managers ask after they identify the firm’s main competitors? (AACSB:
Written and Oral Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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