1. Define competitive advantage. How do companies go about finding their competitive advantage? (AASCB: Written and Oral...
Question:
1. Define competitive advantage. How do companies go about finding their competitive advantage?
(AASCB: Written and Oral Communication;
Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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