OBJECTIVE 3 Illustrate the need for balancing customer and competitor orientations in becoming a truly market-centered organization.
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OBJECTIVE 3 Illustrate the need for balancing customer and competitor orientations in becoming a truly market-centered organization.
Balancing Customer and Competitor Orientations (559)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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