OBJECTIVE 2 Explain the fundamentals of competitive marketing strategies based on creating value for customers. Competitive Strategies
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OBJECTIVE 2 Explain the fundamentals of competitive marketing strategies based on creating value for customers.
Competitive Strategies ( 549 – 559 )
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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