2. Which brand is this consumer least likely to purchase? Discuss two ways the marketer of this...
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2. Which brand is this consumer least likely to purchase?
Discuss two ways the marketer of this brand can enhance consumer attitudes toward purchasing its brand. (AACSB: Communication; Reflective Thinking;
Analytic Reasoning)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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