2. Which brand is this consumer least likely to purchase? Discuss two ways the marketer of this...

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2. Which brand is this consumer least likely to purchase?

Discuss two ways the marketer of this brand can enhance consumer attitudes toward purchasing its brand. (AACSB: Communication; Reflective Thinking;

Analytic Reasoning)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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