2. Why might the strategy for setting a products price need to be changed when a product...
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2. Why might the strategy for setting a product’s price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies? Provide an example for each. (AACSB:
Written and Oral Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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