3. What is psychological pricing, and how is it used by sellers? Give an example. (AACSB: Communication)

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3. What is psychological pricing, and how is it used by sellers? Give an example. (AACSB: Communication)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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