5. Why would a company choose to introduce a lowprice fighter brand? Provide an example. What should
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5. Why would a company choose to introduce a lowprice fighter brand? Provide an example. What should the company be wary of when it launches a low-
price fighter brand? (AACSB: Written and Oral Communication)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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