OBJECTIVE 2 Discuss how channel members interact and how they organize to perform the work of the

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OBJECTIVE 2 Discuss how channel members interact and how they organize to perform the work of the channel.

Channel Behavior and Organization ( 353 – 361 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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