OBJECTIVE 2 Discuss how channel members interact and how they organize to perform the work of the
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OBJECTIVE 2 Discuss how channel members interact and how they organize to perform the work of the channel.
Channel Behavior and Organization ( 353 – 361 )
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Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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