OBJECTIVE 3 Identify the major channel alternatives open to a company. Channel Design Decisions ( 362
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OBJECTIVE 3 Identify the major channel alternatives open to a company.
Channel Design Decisions ( 362 – 366 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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